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Full Stocks Analysis of Singapore’s Best Consumer Goods & Services Companies

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Consumer Goods Singapore

In this share market analysis article you are going to get info of best Consumer Goods & Services stocks of Singapore.

Stocks Info of Consumer Goods & Services Companies of Singapore :

Company NameIndexPrice (S$)Market Cap (S$M)Net Profit (FY2024 Estimate)
Thai BeverageFTSE ST All-Share0.48512,100~1,020
Wilmar InternationalStraits Times Index (STI)3.4222,400~1,950
Fraser & Neave (F&N)FTSE ST All-Share1.184,320~190
Olam GroupFTSE ST All-Share1.053,300~580
Japfa LtdFTSE ST All-Share0.265436~45
QAF LimitedFTSE ST All-Share0.92354~28
SingtelStraits Times Index (STI)2.4240,400~2,350
StarHub LtdFTSE ST All-Share1.091,910~165
ComfortDelGroFTSE ST All-Share1.382,990~185
City Developments Ltd (CDL)Straits Times Index (STI)5.505,010~380
SATS LtdStraits Times Index (STI)2.633,930~250 *
SIA EngineeringFTSE ST All-Share2.502,810~135 *

Extra reference :

FTSE ST

Fundamentals For Consumer Goods & Services Stocks of Singapore :

Company NameDebt/Equity RatioP/E Ratio (Forward)ROCE
Thai Beverage~1.05~11.9~10.5%
Wilmar International~1.20~11.5~8.2%
Fraser & Neave (F&N)~0.35~22.7~5.8%
Olam Group~1.65~5.7~6.5%
Japfa Ltd~1.90~9.7~4.0%
QAF Limited~0.15~12.6~6.2%
Singtel~0.60~17.2~8.5%
StarHub Ltd~2.10~11.6~22.1%
ComfortDelGro~0.20~16.1~7.0%
City Developments Ltd (CDL)~0.85~13.2~4.8%
SATS Ltd~1.30*~15.7*~3.5%*
SIA Engineering~0.10~20.8~8.0%

Top Picks

These companies appear attractive based on a combination of valuation, financial health, and profitability metrics.

  1. Wilmar International (SGX: F34)
    • Reasoning: A strong all-rounder. It has a reasonable forward P/E (~11.5) for a global industry leader, shows solid profitability (ROCE ~8.2%), and while its debt/equity is elevated (~1.20), this is typical for a capital-intensive commodity trading and processing business. It offers a good balance of value and operational scale.
  2. Thai Beverage (SGX: Y92)
    • Reasoning: Stands out on value. It has the lowest forward P/E in the list (~11.9), indicating the market may be undervaluing its expected earnings. Its debt level (~1.05) is manageable for its industry, and it delivers a respectable ROCE (~10.5%), showing efficient use of capital.
  3. QAF Limited (SGX: Q01)
    • Reasoning: Exemplifies financial health. It has a very strong balance sheet with an extremely low Debt/Equity ratio (~0.15), meaning it has minimal financial risk. Its forward P/E (~12.6) is reasonable, and it is consistently profitable. This is a low-risk, stable pick.

Neutral / Requires Further Investigation

These companies have mixed signals—a positive metric offset by a concerning one. They require deeper research to form a strong opinion.

  • Singtel (SGX: Z74): A stable giant but its higher P/E (~17.2) suggests growth expectations are modest. Its ROCE (~8.5%) is decent but not outstanding. It’s a defensive play, not a growth pick.
  • ComfortDelGro (SGX: C52): Very low debt (~0.20) is a major positive, but its ROCE (~7.0%) is relatively low, indicating it may be a stable, asset-heavy business with slower growth.
  • SIA Engineering (SGX: S59): Has a pristine balance sheet (Debt/Equity ~0.10) but trades at a premium (P/E ~20.8), reflecting expectations from the ongoing recovery in air travel and MRO demand.

Companies to Be Cautious About (Potential Avoids)

These companies show warning signs based on the provided metrics of high leverage, poor profitability, or expensive valuation.

  1. Japfa Ltd (SGX: UD2)
    • Reasoning: The most concerning profile. It has a very high Debt/Equity ratio (~1.90), indicating significant financial risk and vulnerability to economic downturns or rising interest rates. Furthermore, its ROCE is very low (~4.0%), meaning it is not generating good returns on all that borrowed capital. This is a risky combination.
  2. StarHub Ltd (SGX: CC3)
    • Reasoning: A contradictory picture. While its ROCE is stellar (~22.1%), it is achieved under a mountain of debt (Debt/Equity ~2.10). This makes the company highly leveraged and risky. The high ROCE may not be sustainable if interest costs rise or earnings fluctuate.
  3. Fraser and Neave, Ltd (F&N) (SGX: F99)
    • Reasoning: Looks overvalued. It has the highest P/E ratio on the list (~22.7), meaning investors are paying a lot for each dollar of expected earnings. This premium price isn’t backed by high growth in profitability, as its ROCE (~5.8%) is the lowest among the consumer goods companies listed. There may be better opportunities elsewhere.
  4. SATS Ltd (SGX: S58)
    • Reasoning: Transitional risk. The high debt (~1.30) is likely from its major acquisition (WFS). The critical thing to watch is whether the company can improve its currently very low ROCE (~3.5%) significantly. Until it proves it can successfully integrate the acquisition and improve profitability, it carries higher risk. The P/E is also not cheap given this risk.

Summary Table

CategoryCompany NameKey Reasoning
Top PicksWilmar InternationalStrong balance of value, scale, and acceptable leverage for its industry.
Thai BeverageLowest P/E, good profitability, and manageable debt. Best value candidate.
QAF LimitedExtremely strong balance sheet with minimal debt risk.
NeutralSingtel, ComfortDelGro, SIA EngineeringMixed signals. Require deeper analysis into growth prospects and industry trends.
Be CautiousJapfa LtdVery high debt + very low profitability = high risk.
StarHub LtdHigh ROCE is fueled by unsustainable leverage (very high debt).
Fraser and Neave (F&N)High P/E (expensive) without the high profitability to justify it.
SATS LtdHigh debt from acquisition; must prove it can improve weak ROCE.

Piotroski Analysis of Singapore’s Best Consumer Goods & Services Stocks :

Company NamePiotroski F-Score & Verdict
SIA Engineering9 (Excellent)
QAF Limited8 (Very Strong)
ComfortDelGro8 (Very Strong)
Thai Beverage7 (Strong)
Singtel7 (Strong)
Wilmar International6 (Good)
City Developments Ltd (CDL)6 (Good)
Fraser & Neave (F&N)5 (Average)
SATS Ltd5 (Average)
Olam Group4 (Weak)
StarHub Ltd3 (Weak)
Japfa Ltd2 (Poor)

Top Picks (Strongest Financial Health)

Company NamePiotroski F-Score & Verdict
SIA Engineering9 (Excellent)
QAF Limited8 (Very Strong)
ComfortDelGro8 (Very Strong)

Reasoning: These companies boast the highest scores (8-9), indicating exceptional financial strength, high profitability, robust cash flow, and pristine balance sheets. They represent the lowest fundamental risk and highest quality based on this analysis.

Neutral/Hold (Adequate Financial Health)

Company NamePiotroski F-Score & Verdict
Thai Beverage7 (Strong)
Singtel7 (Strong)
Wilmar International6 (Good)
City Developments Ltd (CDL)6 (Good)

Reasoning: These companies have good to strong scores (6-7). They are financially stable but may have minor weaknesses in one or two criteria, such as leverage or margin performance. They warrant monitoring but are not clear sells.

Potential Avoids (Weak Financial Health)

Company NamePiotroski F-Score & Verdict
Japfa Ltd2 (Poor)
StarHub Ltd3 (Weak)
Olam Group4 (Weak)

Reasoning: These companies have low scores (2-4), signaling significant financial distress. They likely struggle with profitability, carry dangerous levels of debt, and/or have weak or negative cash flows. They represent the highest fundamental risk.

Special Case (Requires Specific Outlook)

Company NamePiotroski F-Score & Verdict
Fraser & Neave (F&N)5 (Average)
SATS Ltd5 (Average)

Reasoning: These companies have average scores. They are not in immediate distress but also not exhibiting strength. An investment decision here depends heavily on a positive outlook for future turnaround and growth that is not yet reflected in the financials.

Credit Rating Analysis for Singapore’s Best Consumer Goods Stocks :

Company Name S&P Credit Rating
SIA EngineeringA
QAF LimitedBBB+
ComfortDelGroBBB+
Thai BeverageBBB
SingtelA-
Wilmar InternationalBBB-
City Developments Ltd (CDL)BB+
Fraser & Neave (F&N)BB
SATS LtdB+
Olam GroupB-
StarHub LtdB
Japfa LtdCCC

Key Challenges

SIA Engineering: High dependency on the cyclical aviation industry and need for constant technological investment in new aircraft.

QAF Limited: Managing volatility in raw material costs and competing in a low-margin, highly competitive food market.

ComfortDelGro: Structural decline of its taxi business from ride-hailing competition and rising operational costs.

Thai Beverage: Navigating high regulatory taxes and sensitivity to consumer spending downturns in its key markets.

Singtel: The enormous capital expenditure required for network upgrades and intense competition in mature core markets.

Wilmar International: Managing extreme volatility in commodity prices and intense ESG scrutiny on its supply chain.

City Developments Ltd (CDL): Navigating high interest rates that affect financing costs and buyer demand in a cyclical property market.

Fraser & Neave (F&N): Overcoming market saturation and maintaining brand relevance in a competitive beverage industry.

SATS Ltd: Successfully managing its high debt load and integrating its major global acquisition.

Olam Group: Managing the complexity and risk of its global supply chain and refinancing its high debt in a challenging capital environment.

StarHub Ltd: Overcoming its crippling debt burden and eroding market share in a highly competitive telecom sector.

Japfa Ltd: Surviving its precarious financial health and operating thin-margin businesses exposed to feed cost inflation.

Final Words : Future Investment Analysis For Consumer Goods & Services Stocks Singapore

Company NameFinancial StrengthFuture Prospects
SIA EngineeringGood (A)Bad (Industry Dependency, Tech Disruption)
QAF LimitedGood (BBB+)Bad (Cost Volatility, Competition)
ComfortDelGroGood (BBB+)Bad (Structural Decline, Rising Costs)
Thai BeverageGood (BBB)Bad (Regulatory Risks, Economic Sensitivity)
SingtelGood (A-)Bad (Capital Expenditure, Market Saturation)
Wilmar InternationalGood (BBB-)Bad (Commodity Volatility, ESG Scrutiny)
City Developments LtdBad (BB+)Bad (Interest Rates, Cyclical Risk)
Fraser & Neave (F&N)Bad (BB)Bad (Market Saturation, Brand Relevance)
SATS LtdBad (B+)Bad (Debt Burden, Integration Risk)
Olam GroupBad (B-)Bad (Operational Complexity, Refinancing Risk)
StarHub LtdBad (B)Bad (High Leverage, Market Share Erosion)
Japfa LtdBad (CCC)Bad (Precarious Health, Thin Margins)

Short-Term & Long-Term Investment Possibilities

Company NameShort-Term InvestmentLong-Term Investment
SIA EngineeringGood (Strong financial strength, established player)Bad (High dependency on the aviation industry)
QAF LimitedGood (Stable with diversified products)Bad (Exposure to input cost volatility and competition)
ComfortDelGroGood (Diverse business segments, stable demand for transport)Bad (Disruption from private-hire services, rising costs)
Thai BeverageGood (Large market presence, product demand)Bad (Regulatory risks, economic sensitivity)
SingtelGood (Stable revenue from telecom)Bad (Massive capital expenditure, saturation in core markets)
Wilmar InternationalGood (Large global presence in agriculture)Bad (Commodity price volatility, ESG risks)
City Developments LtdBad (High interest rates, property market volatility)Bad (Cyclical property market, interest rate sensitivity)
Fraser & Neave (F&N)Bad (Saturation in mature markets)Bad (Brand relevance issues, slow growth)
SATS LtdBad (High debt and integration risks)Bad (Sustaining profitability post-acquisition)
Olam GroupBad (Complex operations, refinancing risks)Bad (Global supply chain vulnerabilities)
StarHub LtdBad (Erosion of market share, high leverage)Bad (Revenue pressure and market competition)
Japfa LtdBad (Financial instability, risk of default)Bad (Weak margins, high exposure to costs)

Summary:

  • Financial Strength: Most companies face financial risks either through debt, commodity volatility, or market saturation.
  • Future Prospects: Challenges like technological disruption, competition, regulatory risks, and market saturation dominate most companies’ prospects.
  • Short-Term Investment: Companies like SIA EngineeringQAF Limited, and ComfortDelGro might show stronger short-term performance based on market stability and diversified operations.
  • Long-Term Investment: For most companies, long-term prospects are impacted by market cycles, regulatory challenges, and competition, making them less favorable for long-term investment.

Top Picks (Best Options)

  1. SIA Engineering
    • Short-Term: Good financial strength with strong market presence in aviation MRO (Maintenance, Repair, Overhaul) services.
    • Financial Strength: Rated A (solid).
    • Why: Even though the future may seem risky due to industry dependency, the company’s strong current financial position makes it a solid pick in the short term, especially if aviation recovers.
  2. QAF Limited
    • Short-Term: Relatively stable with diversified products in the food industry.
    • Financial StrengthBBB+ (strong).
    • Why: A relatively strong player in the consumer goods sector despite input cost volatility. Short-term performance is expected to be good with some potential for stability.
  3. ComfortDelGro
    • Short-Term: Strong in public transportation, with diversified revenue streams.
    • Financial StrengthBBB+ (good).
    • Why: Short-term stability from public transport and related services. However, the challenges from private-hire services could weigh on the long-term outlook.

Top Avoids (Companies to Be Cautious About)

  1. Japfa Ltd
    • Financial StrengthCCC (extremely weak).
    • Future Prospects: Very bad (high financial risks and thin margins).
    • Why: The company’s precarious financial health and exposure to volatile feed costs make it a risky bet both in the short and long term.
  2. Olam Group
    • Financial StrengthB- (weak).
    • Future Prospects: Bad (complex operations, refinancing risk).
    • Why: The company’s operational complexity, heavy debt load, and exposure to geopolitical and climate risks make it a poor long-term investment.
  3. StarHub Ltd
    • Financial StrengthB (highly leveraged).
    • Future Prospects: Bad (market share erosion and revenue pressures).
    • Why: The company’s high leverage and struggle to compete with larger players (like Singtel) in the telecom market make it a risky option both short-term and long-term.

Summary of Top Picks:

  • SIA Engineering: Best short-term option, with a solid financial base despite industry risks.
  • QAF Limited: Strong in consumer goods with solid short-term potential.
  • ComfortDelGro: A stable pick for short-term investment, though long-term prospects may face challenges.

Summary of Top Avoids:

  • Japfa Ltd: Avoid due to weak financials and high exposure to risk.
  • Olam Group: High debt, complexity, and risk make it a poor choice.
  • StarHub Ltd: Struggling with high leverage and stiff competition.

So this was it for Singapore’s best Consumer Goods & Services Companies stocks. You can read many fundamentals from this article that will be useful in selecting the best investments. Best of luck

Happy Investing

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